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Busting 5 Common Myths About Blog Writing

by Colleen Mustard on July 6th, 2020

I’m new to blogging. It’s something I have always wanted to do but kept putting it off for some or other reason. Honestly, I have spent more time actually researching the do’s and don’ts of blogging than I have actually blogged.

While doing my research, I noticed the vast differences in the articles of some of the
most successful bloggers in the world. And that brings us to the subject of this blog: Myths about blog writing. We will focus on just 5 of them.
Now these are by no means words to live by. They are my personal opinions so do with the info what you must. I know I may get a few eye-rolls or sarcastic remarks but hey, I may also get “I totally agree with you”
There are so many contradictions out there so it was a bit mind-boggling trying to follow the advice of “experts” telling you how often to blog, word count of a blog etc. I would read an article that suggested 600-800 words and then another suggesting 1000-1200 words. So, which is it? Let’s take a closer look at these myths shall we?

#1: You Need To Post Blogs Daily

I’ve done quite a few quick searches on how often you should post and the answers varied – And there were a lot.
At the time of writing this article: 02/07/2020 I visited The Moz Blog. It is an extremely successful blog and one that I found myself following. I decided to take a look at the last 4 blogs they posted to see the time difference between each. Here’s what I found:
June 26th, 2020
June 29th, 2020
June 30th, 2020
July 2nd, 2020
They are a huge site but from these dates, you can see that they don’t post every day. Perhaps they don’t feel the need to because they are successful enough and have the following to prove it.
I then checked out The Huffington Post. These were under the heading: “Trending” They are probably “the” most successful blog around and I found that their last 4 blogs were all posted on the same day.
July 1st, 2020
July 1st, 2020
July 1st, 2020
July 1st, 2020
They are a big news site so they obviously need to keep their followers updated with the latest news happenings. Plus, they have different authors so it’s not just one person blogging over 4 times a day.
Three of the blogs were about Trump and his latest shenanigans and the other was about “Why some people refuse to wear face masks”
So… you write 4 posts a day, 1 a day, or once a week? This article gives an example of how often Neil Patel posted a blog. It goes on to say:
“For example, Neil Patel typically published one post per week, but he was curious to see what would happen if he increased it to two posts per week. After a short time, his monthly traffic rose from just over 46k to nearly 60k; and he got it up to over 100k in just under a year.”
That’s from posting just twice a week and he has thousands of readers. The short answer here is that the frequency of your posts depend on a variety of factors. Let’s say you have a website and need to increase your traffic.
Posting regularly can surely help search engines find you and drive traffice to your site. There are obviuosly risks to look out for when posting everday though. Like finding the time, burnout, and writers block. Find what’s best for you and your readers and take it from there.

#2: It’s Easy To Blog

Let’s bust this myth now. When people say “blogging is easy” I feel the urge to use that popular teenage acronym and say LOL. Blogging ain’t easy people and we need to shift those perceptions. It requires time, patience, editing and proof-reading skills and creativity. Not to mention, it’s pretty taxing on the brain.
You need to keep up with the daily happenings of the topics you write about, do constant research and be prepared to take some harsh criticism from readers. If you’re a blogger who happens to be a single stay at home mom, or one who has a full time job, blogging becomes that more difficult. Multitasking becomes your second name.
It’s not simply a pass-time – It’s informative – It’s an art.

#3: Blogging Is Dead

I think not. It is very much alive. Much like Facebook, Instagram and other social networks are online dairies, the same goes for blogs. They are a journal of your thoughts, opinions, feelings and a means of conveying quality and enlightening content to your readers.
Today, an enormous amount of companies use blogs as a means of gettting organic web traffic, so to say that blogging is dead is ignorant. It’s a strategy used to grow business and it’s proving to be increasingly popular. Blogs have even evolved into online courses for anything from photography to graphic design.
Blogging is very much alive – we just call it something else now, is an article that was published in 2015. It takes a look at where blogs were at the time and where they were going. Fast forward to 2020 and blogs are still very much alive.

#4: Blogging Requires Pro Writing Skills

Let me start this section off by saying that I do not hold any degrees is English literature. Hell, I dropped out of high school. So no, you do not have to possess professional writing skills to become a blogger.
Some blog writers even use Grammarly to help correct their spelling and grammar. Keep in mind that even some of the most well known bloggers today aren’t the best writers in the world. If anything, you need to have the skills to connect with the audiences you write for. You need to be passionate about it.
It’s a learning process and the more you blog, the more creative and better you get at it.

#5: Word Count Matters

This is my favourite, and least favourite. If that makes sense. Besides being a much debated topic, it is also a matter of opinion. The attention span of audiences has decreased over the past few years.
You may find that the younger generation only want to read short, sweet articles that get to the point quickly – Or, you may find that older people want to read long, informative articles.
Word count depends a lot on the audience you write for. I did a bit of research on this and came up with the following:
I’m returning to the Huffington Post again. This article has around 2300 words and this article
has around 1000 words. They talk about the amount of money style and food bloggers make.
Next, we go on to Engadget. This article has around 260 words and this one has around 180 words. The former speaks about Nasa having a perfume that smells of space and the latter is about Samsung leaking the Note 20 Ultra.
The word count difference is huge, to say the least. Perhaps it’s because the Post’s topics tend to target older audiences and Engadget is aimed more at the younger generation? I will leave that up to you to decide.
Till next time…here’s your Quote.
“Not only are bloggers suckers for the remarkable, so are the people who read

Seth Godin

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