Google My Business

Wouldn’t you agree that phone books and print directories are fast becoming a thing of the past? If you’re nodding yes, then online marketing is where you should be focusing your advertising efforts. Make your business easier to find with an online directory that feeds Google information about your company.

What is Google My Business?

Most companies in South Africa are unaware that their website or social media pages are not the only options for increasing local business. Google My Business is a powerful
online marketing tool that will help your business reach thousands of potential customers. It is a great way for start-up or established companies to extend their online reach. The team at Geotarget have a proven track record of highly
increasing your chances of appearing in the most sought-after Google 3-pack. That’s where you want to be.

What you didn’t know about Google my Business

A vast amount of companies out there list and claim a Google my business listing and just leave it there. They assume that Google will automatically rank them. This simply isn’t the case. It is a common mistake that can often do harm to your business.
 
Having a GMB page is ongoing monthly process that needs attention. The goal is getting you more local leads, sales and customers.Fully optimising your listing is where we come in. We will help your company secure a strong listing. It is also important to understand that a Google My Business listing should be optimised in conjunction with your website – they help each other.

We include the following when optimising your Google listing

  • Set up your Google listing correctly
  • Hide your address if customers don’t visit your business
  • Put your business on Google Maps
  • Correct categories, description and services
  • Geo-tag images are added
  • Set up the free Google my business website that is offered and can be linked to your main site.
  • Do your first post - Free advertising is what we could all use
  • Give your business the best chance of being ranked ahead of your competitors
  • Send you monthly data analytical reports - eg how many calls you received and also the total views and actions taken on your page
Let’s take a look at, Steel & Pipe Trading’s listing, an example of a correctly optimized listing done by Geotarget.
 
We searched for “steel supplier pietermaritzburg” and yielded the following. Keep in mind that this is a very competitive market so ranking in the 3-pack is by no means an easy task.
gmb example

Why you need Google for your Business

You will show up in Google’s local 3 pack listing which is what a vast majority of potential customers click on……those first 3
Online reviews play an intergral part in increasing traffic to your website or to your physical business. Businesses with online reviews are trusted by 73% of consumers.

Get your appeal boosted with star ratings

Rank your business higher in search results

Help customers learn and understand more about your business. Where you are located, your phone number and what services you provide.

Most importantly, it will increase traffic and sales.

Ready to boost conversions, increase sales and stay ahead the game? Contact us and let us help get you noticed