Social Media Marketing

Grow Your Brand – Engage Your Audience

We’re all looking for ways to market our business with little to no cost, right? Enter social media marketing. It is one of the most cost-effective ways for any company to improve and increase brand loyalty and visibility.
Growing your audience and keeping them engaged is a crucial part of marketing your company on social networking platforms. It generates immense exposure and is largely a low-cost resource. The potential for business growth is huge.
Geotarget’s social media marketers know the tactics needed to apply and implement an effective and successful campaign across all platforms. We understand that millennials and generation Xers will no doubt use different social media platforms and search terms online. In understanding the dos and don’ts, we can open up your
business in South Africa to a wider audience.

Benefits of Social Media Marketing

Where do we start? The benefits are massive. Below are just a few. We are confident that these will be all you need to decide that it is one of the best advertising mediums around today.
  • Brand development

    Building your brand and reputation online can be done in various ways. Having a well-developed website or a blog that features quality, useful articles are just 2 of the ways. Spending a few bucks here and there to boost posts on Facebook or Instagram also yields immense exposure.

  • Easy to share

    Most digital marketing channels feature sharing capabilities which allow campaigns and articles to be shared with multiple followers. This helps to create a multiplier effect and has the capacity to tremendously improve sales.

  • Precise targeting

    Social media platforms usually possess a very smart algorithm that studies and collates user preferences. You can target ad campaigns that are shown only to users with specific preferences. This helps to increase the likelihood of sales as well as further cut down on the cost of marketing. What a bonus.

  • Global reach

    This is our favourite. The beauty of ad campaigns is that they allow you to be visible in any part of the world. This gives small start-ups the rare opportunity to go global via the immense exposure provided. The internet abounds with stories of start-up companies that became hugely successful over a short period of time. We’re sure you’ve heard of one or two. That is largely due to the opportunities created and offered to us by social sharing platforms