Why Online Marketing Is
Becoming Imperative

by Colleen Mustard on July 3rd, 2020

Losing out to competitors is something no business owner wants to go through. Without a plan in place to market your company during, and post Covid-19, that is exactly what will happen. Digital marketing is an equal-opportunity platform that can help your business expand its reach. Your marketing strategy is simply incomplete without it.

It’s hard to believe that a large percentage of companies out there have not made a digital footprint. They either have no website, no social media pages, or both. Perhaps they have a tried and trusted brand and see no need to “rock the boat” Perhaps they have cited financial reasons for not having a website.
 
To be brutally honest, these aren’t valid excuses as the costs of websites aren’t as high as you may think. Shopify offers e-commerce sites for as little as around R500* a month. If your business requires just an informational site then WordPress offers plans that start at a mere R70.00* a month.
 
These are just 2 of the many options available to you today. Having a social media page for your brand is absolutely free so there should be no excuse there. Small prices to pay to expand your reach globally, wouldn’t you agree?
 

Why Your Business Needs To Turn To Digital Solutions

We’ve all heard the phrase “the children are our future.” Well Millennials and Gen-Xers are these children. They spend a huge amount of time online and if your company is not there to grab their attention, then you’re losing out on a massive amount of business. The internet plays an important part in their daily life and their spending power is enormous, to say the least.

According to Statista, 1.66 billion people shop online each year. Omicore claims that “Google boasts an average of 63,000 searches every single second of the day.” These are mind boggling stats and if there is a chance at getting sales from a mere 1/2% of either figure, then why not move your business online

In conclusion

If you want to out-perform your competitors, then we strongly advise going the digital route. It will, by no means make your business an overnight success, but it will make it a success in the long-term.
 
Improving your bottom line by targeting the right people at the right time can garner your business those much needed sales or leads. Till next time… Here is your Quote of the day
"Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.”

Ian Schafer

*Based on Rand/Dollar exchange rate on June 23, 2020

Interested in going digital? Contact us today!

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