Building A Career In Digital Marketing- The Skills You Need
by Colleen Mustard on December 8TH, 2020
Every day, more and more companies around the world are harnessing the monumental power of the internet to engage new and existing customers. Digital marketing skills are therefore a much needed and sought-after expertise for companies looking to expand their digital presence. Digital marketers can then in-turn, leverage this demand by honing their craft in order to stand a chance of being successful in this field.
The digital sphere is constantly evolving and this leaves lots of room for those seeking a career in digital marketing. There are a few essential skills you will need to master in order to get your career off to a promising start. Each career option requires fundamental knowledge of the subject matter. We sincerely hope these will help you choose the one you would like to specialise in and ultimately land you your dream job.
Search engine optimisation or SEO, is a strategy used by digital marketers to increase web traffic and sales. It is the process of organically optimising a website by using keywords and phrases that generate leads for a company. By understanding this technique, you will help businesses rank on page 1 of search engines for the relevant search terms or keywords that pertain to the product or service they are selling. Google gets around 5.8 billion searches per day so having basic knowledge of SEO is essential to having a successful career in digital marketing.
Copywriting & Editing
Digital marketing is all about getting your brand “out there” on the internet. The goal or objective of copywriting is to sell your personas on your brand. A persona is a fictional character, image or personality that the copywriter creates based on research. These are used to represent different users, or a core audience that buy your product or use your services. Copywriting is about revealing what your brand is all about and enticing or selling consumers on that brand idea. It’s all about writing marketing material. Before you publish your content though, you will need to edit it. This entails proofreading or checking it thoroughly to ensure it lives up to its end goal or mission. Checking grammar, font and spelling is essential before publishing anything.
Content Writing & Marketing
Before we continue, let’s just stress that there is a difference between content writing and copywriting. As mentioned above, copywriting is selling an idea. Content writing is about creating entertaining, informative and educating content that aligns with the marketing goals of the client you are writing for. It needs to attract audiences and potential consumers. Your content needs to represent the client or brands voice and have a clear purpose behind it. Ultimately, you want to generate interest and help your audience understand your brand and objectives in a clear and simple way. Content marketing also involves creating and sharing other types of online material such as social media posts, blogs or videos that will generate interest in a brand. Remember to write SEO-friendly content that engages audiences.
Website Design & Development
Websites are one of the most powerful online marketing tools you can have today. It goes without saying that having web design and development skills can go a long way in securing a career in digital marketing. Web designers can use their talents and knowledge to amp up a company’s digital marketing efforts.
Blogging is one of the essential parts of having a strong online presence. It drives traffic to your website, generates leads and builds brand awareness. It’s one of the best ways to boost SEO and connect audiences to your brand. It also creates opportunities for visitors to share links to your blog which in turn, can lead to market growth. It’s a great way to establish a company as an industry leader as well as strengthen relationships with new or existing customers. It’s a content marketing strategy that yields results.
Social Media Advertising Skills
Social media platforms are huge community engagement arenas. They are spaces where the public can have conversations and engage with celebrities, influencers, or businesses. Many companies out there have taken to social media to reach consumers and advertise their products or services to a wide audience. Having the skills and know how to boost posts, use hashtags correctly, manage business pages and groups, are just some aspects of social media advertising.
A career in digital marketing is by no means for everyone but these are skills that can be learned and mastered over time. The internet can be a wealth of knowledge, so do some research on what would be the best aspect of marketing for your particular skillset. It’s also worth mentioning that having an understanding or possessing the capacity to do the following would help elevate your chances of becoming a digital marketing Guru:
- Learn about Google analytics
- Acquire some basic design skills. Graphic design, video, photoshop etc.
- Learn as much as you can about the industry to increase your knowledge
- Have some basic email marketing skills.
- Learn how to market via mobile devices
Until next time…here’s your QOTD
“The internet is becoming the town square for the global village of tomorrow.”