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PMB | Local SEO specialist | GeoTarget

Engage with customers

Wouldn’t you agree that phone books & print directories are fast becoming a thing of the past? If you’re nodding yes, then your Google Business Profile is where you should be focusing your advertising efforts. Make your business easier to find with an online directory that feeds Google information about your company.

What is a Google Business Profile?

As of December 2021, what was formerly known as Google My Business (GMB) is now Google Business Profile (GBP). In other words, Google now refers to your company listing as your Business Profile. GBP’s are there to help potential customers locate you within a specific area. They can post reviews about your products or services, ask questions and upload images.
Most companies in South Africa are unaware that their website or social media pages are not the only options for increasing local business. Google Business Profile is a powerful online marketing tool that will help your business reach thousands of potential customers. It is a great way for start-up or established companies to extend their online reach. The team at GeoTarget have a proven track record of highly increasing your chances of appearing in the most sought-after Google 3-pack. That’s where you want to be.

What is the local Google 3-Pack & why is it important?

Google’s 3-pack is the listing of the first 3 businesses you see when searching for a product or service using keywords such as your location or “near me” Google will then generate a list of prospective businesses that fit your search inquiry.

It is extremely important for local businesses to be in that 3-pack. Potential customers are more likely to click on one of the top 3 results as these are focused on what is most relevant to your search.

What you didn't know about your Google Business Profile

A vast amount of companies list and claim a Google Business Profile (GBP) listing and just leave it there. They assume that Google will automatically rank them. This simply isn’t the case. It is a common mistake that can often do harm to your business.

Having a GBP page is on-going monthly process that needs attention. The goal is getting you more local leads, sales and customers. Fully optimizing your listing is where we come in. We will help your company secure a strong listing. It is also important to understand that a Google Business Profile listing should be optimized in conjunction with your website- they help each other. 

The main functions of a Google Business Profile

Today a staggering amount of us use mobile phones for internet searches. They have become our connections to the world. There are currently more than 4 billion mobile and active internet users worldwide. Users of mobile devices such as tablets and smart phones account for the bulk of web browsing traffic. “82% of all smartphone shoppers conduct ‘near me’  searches”. This is why your business needs a Google Profile. When searching for a local service or prospective local business, your Google Business profile helps ensure that people find your business.

The main functions of a Google Business Profile are:

  1. It enables customers to get directions to your business.
  2. They can call your business directly from your profile.
  3. They can visit your website from your profile.
  4. It enables you to get discovered in maps. 
  5. A GBP enables you to build trust through reviews & ratings.

How do we get the most out of your Google Business Profile?

We leverage the power of the internet

GeoTarget’s effective SEO strategies take into account all that needs to be done on your GBP to ensure that you get the absolute most out of it. We help you connect with, and improve relationships with your customers and show them that your business cares. Our organized approach to setting up and listing your profile will help you to out-perform your competitors in searches and maps. 
With an optimized Google Profile listing, your business will thrive. At GeoTarget, we understand that the relevant information and local keywords within your listing will dramatically increase your chances of consistent visibility. We believe that effective SEO starts with an optimized Google Business Profile.

We elevate your rankings

We know how to use your Google Business account to earn and keep free visitors. GBP is an extremely valuable resource packed with new features that we can make work for your business. We utilize every section of your business page to raise your company’s ranking in local search results.

We increase your exposure on maps and only add correct, up-to-date information. Reaching out to your local audience is critical if your business wants to increase its sales and visibility. We believe that every business, no matter how big or small, needs a Google Business Profile in order to get more  clients through their doors.

We use your Google listing to get you more customers

Our Essential strategies for optimizing your Google Business Profile

Here's how we improve your local ranking

  • Set up your Google listing correctly
  • Hide your address if customers don’t visit your business
  • Put your business on Google Maps
  • Correct categories, descriptions and services
  • Geo-tagged images are added
  • Set up the free Google Business Profile website that is offered and can be linked to your main site
  • Do your first post- free advertising is what we could all use
  • Give your business the best chance of being ranked ahead of all your competitors
  • Send you monthly data analytical reports- eg how many calls you received and also the total views and actions taken on your page.

Why you need Google for your Business?

  • Reach more potential customers
  • Increase your brand awareness

3-pack listing

You will show up in Google’s local 3 pack listing. This is where a vast majority of potential customers click on……those first 3

Gain trust

Online reviews play an intergral part in increasing traffic to your website or to your physical business. Businesses with online reviews are trusted by 73% of consumers.

Increased advantage

Get your appeal boosted with star ratings. They have an enormous influence on the reputation of your business or organization.

An increase in SERP

Rank your business higher in search results. Search engine search results page rankings will boost your website visits, increase sales & boost credibility.

Get visible

Help customers learn and understand more about your business. Where you are located, your phone number and what services you provide.

Lead generation

A huge audience can view & access your GB Profile. Connect & engage with new and potential customers to significantly increase traffic & sales.

Ready to boost conversions, increase sales and stay ahead of your competitors? Contact us and let us help get you noticed