Digital Marketing in 2020/2021 – 5 Trends You Cannot Ignore
by Colleen Mustard on October 7TH, 2020
Digital marketing trends are hard to ignore. Most of those highly successful companies you have come to know and love have an online presence. They have made use of an array of digital marketing strategies to build their brands and engage their audiences.
It’s an industry that is constantly changing. Technology and online marketing techniques keep evolving rapidly thus leaving us to keep up, or get left behind. And just when you think you have mastered one aspect, along comes another. Algorithm updates on Google and Facebook have digital marketers worldwide in a tail-spin trying to keep up.
As we draw closer to a new decade, we would like to share 5 digital marketing trends we think you should not ignore. If you have not adopted any of these strategies yet, it’s time to hop on that boat now. No matter the industry you’re in or what type of service or product you have to offer, having an online presence is vital to the growth of your business.
A Google My Business Listing
A Google My Business listing is a free but very powerful online marketing tool that makes your business easier to find. It’s an online directory that feeds Google information about your company and establishes your geographical location. Having a verified listing helps establish you as a reputable and trustworthy company.
Your listing will display your business hours, geographical location, and customer reviews. It’s a great way for any business to extend their online reach to thousands of potential clients. For those who have optimised their listing, the chances of appearing in the “sought-after” Google 3 pack are escalated
Make no mistake, online reviews are powerful. They influence customer behaviour and can make or break any business. Some consumers will not even attempt to purchase a product or service without reading the reviews first.
As the owner of your company, you may be inclined to provide a biased opinion of your services and products. Consumers on the other hand will provide an accurate and true account of their experience with your business.
Facebook, Google and Yelp are among the most trusted and highly visible review platforms where consumers can give constructive criticism, suggestions and recommendations. Reviews offer your business a direct line to your consumers, make you more visible online and can expand the conversation about your services or products
The Power Of Social Media Messaging Apps
If your business is not utilising a social media messaging app, then you are losing out. Every month, billions of people are active on Facebook Messenger, WeChat and WhatsApp. They are low-cost platforms that enable you to provide your consumers with direct and personalised contact.
Most clients feel more comfortable knowing that they can contact you directly as opposed to speaking to a Chatbot. It sets their mind at ease and improves their experience. Instagram messages are now also supported on your Facebook business page enabling to you to send, receive and manage direct messages from your PC or Mobile
Instagram Is Always Trending
Instagram is undoubtedly on of the most rapidly growing social media platforms around today. Here is what Statista has to say: “In 2019, there were almost 855 million users who accessed photo-sharing platform Instagram on a monthly basis. In 2023, this figure is projected to surpass 988 million users. Instagram is one of the most popular social platforms worldwide.”
Digital marketers need to keep in mind that a large percentage of Instagram users are among the younger demographic. They are future clients that need to be lured by your business. What better way to capture their attention than via an app that they spend a lot of their time on.
Engage Your Audience With Interactive Content
Interactive content is anything that your audience can click on and actively participate in. It is an extremely effective method of educating buyers about your company and achieving a higher engagement rate.
Interactive content can help you achieve your business goals with more immersive experiences. Whether it be getting more customers to visit your website or increasing sales. Interactive content helps clients feel more connected to your brand. Try a few of these for higher engagement:
- Interactive video and motion graphics – According to Cisco, “By 2022, 82% of all internet traffic will be comprised of video views.”
- Quizzes and polls – They are engaging and will not make participants feel like you are selling them something
- Gamification marketing – Yes, that’s a thing. It’s a marketing strategy whereby gaming elements are incorporated into a non-gaming environment. It encourages users to take action and also improves engagement.
Till next time……Here is your quote of the day
“Digital marketing takes a day to learn and a lifetime to master.” Philip Kotler