Engage Your Audience With Content That Matters

by Colleen Mustard on October 9TH, 2020

Content writing is all about getting your point across in the clearest and simplest way possible. You need to engage your audience and deliver your message within those first few seconds. It’s no use filling up your pages with hundreds of words that have little or nothing to do with the product or service you’re selling. Make your content entertaining no matter how mundane the subject matter is.

Believe it or not, most consumers recognise poor penmanship within the first few sentences so it’s imperative not to make grammatical errors, or fill your story with useless adjectives. Simplicity is key. You’d be surprised at the amount of bad writing you come across online. To get your message across quicker, clear and simple content is the way to go. It’s the fundamental part of good writing.

Content writing is not only about good grammar though. There are a host of other aspects to take into consideration if you want to make sure your message is captivating. You need to understand who you’re writing for and have knowledge about the subject matter. Here are a few tips and tricks to keep in mind the next time you write content.

Conduct Thorough Research

Before you even begin writing, you have to research. Don’t act like you know what you’re writing about. There’s a good chance that some of your audience may have knowledge about the subject matter and pick up subtle hints that you know very little about what you’re saying.

Grab Attention With Headlines

Ignite the readers’ curiosity with a headline that grabs their attention. You want to spark their interest and get them to want to know more about the subject.

Know Your Target Audience

Connecting with your audience is vital. You need to always keep in mind who you’re targeting and appeal directly to them.

Never Forget SEO

Search engine optimisation is a strategy used to improve your website rankings in search results. You want to show up on the first page of Google so using the relevant keywords is extremely important.

Understand The Meaning Of Copywrited Images

A lot of consumers shop with their eyes so you need add more value to your content with relevant visuals. Images convey messages in a way that text sometimes cannot. Avoid copyright infringement by using stock photos. Never be tempted to just copy and paste images from search engines.

Add A CTA

Tell your audience what to do next by placing a call-to-action button in your content. It needs to capture their interest and motivate them to want to buy your products or use your services. This will lead to better conversions.

Discuss Your Content With Others

Ask competent friends or family members for their input. They may have no knowledge of the subject but you will get an outside perspective. That way, what you’ve been trying to figure out in your head may become clearer.

Take A Break

Writing can be awfully taxing on the brain so take a break every so often. Get some sleep, take a walk or catch up on some TV. The thoughts may start to flow after mind and body have rested.

Double Check Everything

Content that is full of bad grammar, spelling errors and little or no punctuation is a sure-fire way to get your readers to leave. There is nothing worse than bad writing. Always proofread your content when you’re done. You may be surprised at the edits you will need to do.

Final Thoughts

Remember that not all content writers are the best writers in the world. You need to possess the skills to connect with the audiences you write for. You need to be passionate about what you do and deliver a great all-round experience. Don’t just get your content “out there.” Produce high-quality material that achieves your goals. Use proven techniques and strategies that drive sales.

If you’re struggling to get the desired results from your content writing, then get in touch with the team at GeoTarget. We can help you reach your target audience and generate more leads.

Until next time…here’s your QOTD

“Keep creating: the world yearns to celebrate your next masterpiece.”

Ken Poirot

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