Here’s Why Your Business Needs An Online Presence

by Colleen Mustard on March 3RD, 2021

It’s the 21st century and if your company does not have an online presence, our question is…. ”why not?” It’s no secret that we are living in a digital age where having an established online presence is vital to the growth and success of any business. If the services or products you have to offer are not visible in the digital sphere, you risk losing an enormous amount of revenue, leads and new customers. Having a website, social media page, Google My Business listing or an e-commerce platform gets your business in front of the billions that search the web worldwide on a daily basis. Statista claims that: “Almost 4.66 billion people were active internet users as of October 2020.”

Statistic: Global digital population as of October 2020 (in billions) | Statista
Find more statistics at Statista

These are mind-boggling figures, wouldn’t you agree? Potential customers are out there right now searching for something you have to offer. Get ahead-of-the-game and showcase your company to the millions of internet users out there. A company with an established presence within the online marketplace can only attract consumers, give your business credibility and definitely increase awareness of your particular brand. The benefits of having any sort of online presence are extensive. Why not get a virtual version of your business today? Put your company out there, get a competitive edge and prepare to start reaping the rewards. Here are our top reasons we think your business should have an online presence.

It’s Cost-Effective

If you’re not ready for your business to have a website just yet, why not open a business page on any social media platform. It’s totally free so if you have a tight budget this is the way to go. It’s a great way to connect with consumers, market your products and services and increase your reach. You can exchange ideas with like-minded people and partner with influencers to find ways to improve your business. It’s also a great way to keep an eye out on your competitors and develop your brand. Stop procrastinating and open a Facebook, Instagram, Twitter or YouTube account today. Having all or even just one of these can generate more leads than you could ever imagine.  If you’ve realised a website is what you need, then you’re a step closer to getting one of the most powerful marketing tools out there. The costs involved to run one are minimal and it will save you thousands in overhead costs. It’s an online marketing machine that works for you 24 hours a day and 365 days a year.

You Can Effortlessly Showcase Your Products & Services

Having a website or social media page allows you to showcase your products or services with the least amount of effort. Websites explain what you have to offer in detail with text and visuals and allow customers to shop from the comfort of their homes. This means less time is spent by employees having to explain what your products and services are all about. It in-turn increases their productivity and gives you more time to engage with and better serve your clients. All a customer needs to do is click on your website at any hour of the day or night and see what your business is all about. When it comes to social media, some pages allow you to schedule your posts. This means you can line up a few posts for a week or more and schedule them to be posted at a time you choose. Your products are being showcased while you get on with other business.

Allows You To Reach A Mega Audience

No matter what business you have, an online presence allows you to reach consumers’ beyond the vicinity of your geographic area. Your online store or social media page can be accessed from almost anywhere in the world at any time of the day or night. The same cannot be said for a physical store. Having some sort of presence online affords you the opportunity to reach a global market. If you can get sales from just a tiny percentage of online shoppers, your business will thrive. Many big name physical stores have been forced to close their doors while e-commerce and other business websites continue to flourish.

You Can Market Your Business To A Targeted Audience

Social media marketing campaigns allow you target specific potential customers or a niche market. You can focus your advertising efforts on a particular market and target clients you think are more likely to purchase your products or use your services. For example, a hardware store may choose to target males between certain ages as they may more likely be interested in tools or DIY products. It’s crucial to have a well-defined target market as it can be a costly affair to target everyone. If you have a website, implementing SEO or search engine optimisation allows you to use keywords that target the relevant audience for your products or services. It’s a strategy used to attract the right consumers for your brand and generate key leads that lead to increased revenue.

It Increases Your Credibility

A sure-fire way to boost your credibility is to show that your website is for a legitimate organisation. Consumers can verify the accuracy of the information you provide on your site if you provide 3rd party support such as reviews, citations and references. When you make it clear that there is a real organisation behind your site and highlight the services and products you have to offer, it boosts your credibility. Listing your phone number, email and physical addresses and adding content such as images in your listing make it easier to get in contact with you. You can make it clear that there are honest and trustworthy people in your company by providing employee bios or an About Us page that tell potential consumers who they may be dealing with.

In Conclusion

Now more than ever, having an online presence is crucial. We are living through a pandemic that has had a negative effect on many businesses around the world. The Coronavirus has forced many people to be confined to their homes and migrate to online shopping. Ignoring any sort of digital marketing platform for your company is like saying you don’t need to sell anymore products or services. We hope the above reasons have convinced you to go the digital route today. If you need any advice on how to start getting your business noticed online, speak to the team at GeoTarget and let us formulate a plan that suits you. We offer a no-strings-attached free quote.

Until next time…..here is your quote of the day

“We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.”

Pierre

Omidyar

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